The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Nick Looby: Attack of the Modern Zombie

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How can we talk to people if we don’t even understand their reality?

In 2017 Nick Looby wrote a book called ‘Modern Zombies – How to Stay Ahead of the Horde and Communicate your way to Incredible Success’ in which he predicted pretty much everything we’re now experiencing in terms of the distracting effect that technology has on our ability to be human.

I talk to Nick as he begins to sketch out a sequel and offers some new insights on not only the societal effects of social media and our devices, but delves into the world of Ai and how this is possibly going to eviscerate what we know and understand as human relationships.

How is this going to impact our working and domestic lives?

We discuss:

  • The attraction of distraction
  • Channeling Empathy, Rapport, and human resonance
  • The danger of the infinite scroll
  • Why we use soft terms to describe terrible things
  • Jesus on social media
  • The beauty of slowing down
  • No tech tea time
  • Using words and not emojis
  • Parent’s fears about unregulated tech
  • Book sniffing and graveyard lurking

You can find Nick here:

https://www.linkedin.com/in/feetontheground/

Chatbox productions:

https://www.youtube.com/@chatboxpr

Buy Nick’s book!

https://www.modernzombies.com/

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