On Brand with Nick Westergaard

On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

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On Brand with Nick Westergaard

Stand-Out Strategies with Chantal Cornelius

July 17, 2023 MPN On Brand with Nick Westergaard 0 Comments
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Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. We discussed all of this and more this week on the On Brand podcast.

About Chantal Cornelius

Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships. Her mission is to help business owners realize that the path to success doesn’t involve churning out endless social content. In her writing and speaking, Chantal introduces business owners to the different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work.

Episode Highlights

Threads? What do we do?!? This is a question marketers have been asking with the latest shiny new thing. “Think strategy before tactics,” Chantal cautions.

Where do we start? “Listen to your clients.” Again, with so many distractions today, it can be hard to remember this simple yet effective advice that Chantal doubled down on.

How can marketers build an emotional connection? “My research over the past few years has yielded five emotional strategies driving brands.” They are:

  1. Certainty
  2. Connection
  3. Contribution
  4. Growth
  5. Significance

What brand has made Chantal smile recently? “I love Škoda, the car manufacturer,” Chantal shared. She loves the brand both for its funky colors and the amazing services she receives from Sam at her dealership!

To learn more, go to ChantalCornelius.com and connect with her on LinkedIn.

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  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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