The Making of a Marketer – B2B Mythbusters

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Andy is joined by guest host and B2B mastermind Dani Safar!

We’re excited to bring Dani to the show to learn about the nuances of the B2B industry, what it’s like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down “Attribution Lane” as we mythbust what a B2B marketer does and does not do when it comes to ROI.