On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack Magna’s 2023 Global Advertising Spend Report. But don’t be fooled by the headline! Our favorite marketing conversationalists take a deep-dive on where dollars are racing, where they are fleeing, and what it means for big and small brands alike. Marketers need to understand how expensive attention is getting–and why! While Meta, Google, and Alibaba seem to be printing money, traditional media is struggling to minimize year-over-year declines. Automotive ad spend is coming back with a vengeance, so what does that mean for other geographically-targeted players? One things is for certain, 2024 is going to be way more expensive than 2023 for USA-based marketers! Grab your slide rule, and get ready to take vigorous notes!

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