On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about the power and risks of creating online communities. How can companies shift away from simply selling products or services and into a lifestyle brand? Peloton presents an interesting case study with a few relevant takeaways for marketing and business leaders. When is it time to shift away from product and into a subscription model? How do we recognize new and novel ways of monetizing services in different ways? What other foundations do we need to construct before we build an online community or lifestyle brand? All this and more in today’s conversation!

The Rethink Marketing Podcast is available on all major podcast platforms or on our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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