Anyone who follows the marketing AI scene knows MAICON — the Marketing AI Conference, hosted by Paul Roetzer’s Marketing Artificial Intelligence Institute. So, this year, Geoff decided to visit Cleveland, Ohio to check it out. 

In today’s episode, Geoff shares his perspectives on the event, the speakers, his key takeaways, and (of course) the snacks. Even better, he brought a friend onboard: Our first guest co-host evah, Silicon Valley marketing maven Melinda Byerley to share her thoughts too. Her presence alone exponentially upped the No Brainer (erm) brainpower. Her take on MAICON and the current and future states of marketing AI in general? Chef’s kiss.

If you stayed home (like Greg did), this show is for you. And if you attended MAICON and want to relive it through the eyes of two seasoned pros, this show is for you too! We’d call that a win/win. 

So, what’s the verdict? Did MAII team rise to the occasion? Did MAICON match the energy of our current generative AI zeitgeist? Listen or watch, and find out!

But first…

Meet Melinda Byerley

Melinda Byerley is the CEO and founding partner of Fiddlehead Marketing, a virtual data-driven consultancy based in San Francisco. A seasoned Silicon Valley veteran, she has led teams at companies like eBay, PayPal, and CheckPoint Software. Melinda is a pioneer in marketing analytics and an influencer in data privacy and ethics. In 2022, she refocused her career on AI for Marketing Analytics, inspired by her personal triumph over breast cancer. A contributing writer, guest lecturer, and host of the podcast “Stayin Alive in Tech,” Melinda blends finance acumen with storytelling flair. When not charting the course of marketing’s future, she’s exploring bridge and snorkeling or engaging with ChatGPT.

What to Listen For

(Time stamps based on the audio program; the exact timings for the video show may vary)

• 00:00:00 Intro
• 00:03:01 Meet Melinda Byerley
• 00:05:05 First impressions from MAICON
• 00:15:10 Keynotes and key takeaways
• 00:38:14 The best of the breakouts
• 00:53:25 Vendor bender?
• 00:59:55 Food, social events, and logistics
• 01:05:00 Final takes



For full show notes, including links to resources mentioned and all the places you can connect with Melinda, visit https://nobrainerpodcast.com/maicon.

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