On Brand with Nick Westergaard

On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

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On Brand with Nick Westergaard

Organizational Storytelling with Thaler Pekar

August 21, 2023 MPN On Brand with Nick Westergaard 0 Comments
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Thaler Pekar is a pioneer in the field of organizational storytelling. Her work helps leaders, employees, and customers connect around shared stories. We discussed all of this and more this week on the On Brand podcast.

About Thaler Pekar

Thaler Pekar is a communication pioneer, lauded as one of the world’s leading experts on institutional storytelling. For 18 years, she and her team at Thaler Pekar & Partners have advised visionary leaders worldwide on gaining confidence, insight, and influence.

Episode Highlights

How institutional storytelling works. “It helps to have an equitable leader,” Thaler began, describing how the stories leaders share can connect all levels in an organization.

Small stories can exemplify the brand. Thaler shared a story from her work with retail giant Kiehl’s. “They’re really committed to the idea of hospitality,” she notes. “Finding stories is about learning more about what customers want.”

“People don’t listen because they themselves don’t feel heard.” I had to pause the interview and write this one down! Thaler notes that people are complex and can miss this critical first step — listening.

What brand has made Thaler smile recently? “Barbenheimer!” Thaler and I discussed how this marketing phenomenon was a true story of a “high tide raising all ships.”

To learn more, check out the Thaler Pekar & Partners website.

As We Wrap …

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  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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