We can only hope that this was a flight of fancy from Elon Musk.

In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots.

The problem is, whilst it may help get rid of bots, it will definitely help get rid of humans. It reminded me to cancel my premium account.

However, who thought people would pay for verification? Could this be a new era in social media?

Also find out what big brand’s low cost campaign won the internet this week and who lost it.

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