The Extra Shot

Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They’ll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don’t always agree.

034 – Why has it taken so long to get DMs on Threads?

Grok loses the internet this week for creating fake news. And a tractor company wins. Plus, Threads just added direct messaging but it happens in a weird way. Learn more about your ad choices. Visit megaphone.fm/adchoices

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033 – What is UTM tracking and why is it magic?

A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda’s favourite thing, something that seems complicated but is actually dead simple. UTM tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus – What content drives the best results on social media?

A report from Hubspot reveals the content types that deliver the best ROI for marketers. May King and Amanda discuss the top 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

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032 – Social network notification spam isn’t going away

Instagram just launched a new sticker for stories that allows users to get notifications when you post content. Which seems like a good idea but won’t it end up annoying your audience? Plus, the man who thinks he knows more about the song ‘Blackbird’ than Paul McCartney and why M&S uses Aldi wine Learn more…

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031 – Is April Fools Relevant In The Fake News Era?

An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts. With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant. Amanda May King and guests discuss that, Uber Lyft & Beyonce, and how more women are listening to podcasts. Learn…

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Bonus – LinkedIn Ads and Dynamic UTMs

Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus – The TikTok Accent

Can you do the TikTok accent? May King and Amanda give it a try Learn more about your ad choices. Visit megaphone.fm/adchoices

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029 – The royals, Photoshop, and the TikTok ban

May King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban. Learn more about your ad choices. Visit megaphone.fm/adchoices

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