We chat about Hootsuite’s first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman’s Trust at Work report. Plus, Chobani’s “ghostwriter” job posting goes viral, an uptick in money spent on influencer marketing, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month’s show. 

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Edelman’s Trust at Work report

Hootsuite’s Social Media Career Report

Spotlight: 7-Eleven crushes Instagram with cars

Chobani’s “ghostwriter” job goes viral

Big investments in influencer marketing

Closing: Fake podcast video clips

ARTICLES AND LINKS

2023 Edelman Trust Barometer Special Report: Trust at Work

2023 Social Media Career Report

What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager

How 7-Eleven’s Instagram grew 600k from… cars?

Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year

The Hollywood strikes are a wake-up call that creators are bigger than social media

New report finds that investment in influencer marketing is rising faster than traditional ads

The weird rise of fake podcasts

People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible

FOLLOW HANSON AND HUNT

Show page – HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK’S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices