“Episode” 126 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: discord.gg/alphacollective from 8-9am EST. It’s free and open to anyone from anywhere in the world.

Who owns the Brand? It’s a loaded question to be sure and today I answer it in context of Clubhouse and the “Mob of Creators” who have taken the brand hostage.

Show notes based on our discussion (as per Otter.ai’s beta tool):

Brand ownership and the role of customers and employees. (3:20)

Control in the context of Clubhouse. (10:16)

Creator entitlement in the digital age. (14:33)

Brand ownership and marketing in the digital age. (22:27)

Customer loyalty in the context of Clubhouse (27:15)

Language usage in the digital age. (35:48)

Improving communication between creators and users in Clubhouse. (39:45)

Brand ownership and fairness in the workplace. (46:23)

Brand ownership and creative direction in the digital age. (51:36)

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