Hosted ByKerry Barrett

Unlock your on-camera potential with this show! Boost visibility, engage audiences, fully leverage the lens and drive sales. Join Kerry Barrett, an Emmy award-winning broadcast journalist, for insights on maximizing your VIQ (that's Video IQ). Explore more at www.KerryBarrett.com. And if you want to know how bad you are on camera... really, take the quiz here.

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Episode 11: The Importance of Eye Contact in Video

September 19, 2023 MPN 0 Comments

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In this episode, Kerry emphasizes the power of video and on-camera communication for establishing authority and credibility. She discusses the importance of eye contact in creating a connection with viewers, particularly when presenting on camera. Drawing from her background in news broadcasting, Kerry explains that the camera lens acts as the viewer’s eye, and making eye contact with it is crucial for effective communication. She also highlights the relevance of this concept across various platforms, such as virtual keynotes, internal and external communications, landing page videos, social media, and more.

TIMESTAMPS

[00:01:08] Confusion when it comes to eye contact on video.

[00:04:03] Power of eye contact for content creators.

[00:05:56] Science bit of eye contact.

[00:11:36] Replicate normal patterns of conversation on camera.

[00:14:47] Know like factor.

[00:15:14] Practise on how to establish eye connection.

Resources mentioned

Platonic: How the Science Of Attachment Can Help You Make and Keep Friends

Places to follow up with Kerry:

Twitter: @IAmKerryBarrett

LinkedIn: Kerry Barrett