Own It

Hosted ByChristy Hiler

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

How Kate Wolff of Lupine Creative, Owns It

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This week on OWN IT, we’re talking to Kate Wolff of Lupine Creative. She comes from a family of powerhouse women, including her mother who is an attorney, and her grandmother is Janet Wolff, one of the first women inducted into the Advertising Hall of Fame.

Kate has lived up to that legacy, starting Lupine Creative after navigating a career that included stops at TBWA/Chiat/Day, DDB and others. As you can imagine, the perspective of someone with her background is fascinating. We had a deep discussion about her journey, her work and her perspective on the gender gap in our industry.

I came away inspired and excited about our direction. I know you will, too.

Thanks for listening to this episode of OWN IT with Kate Wolff of Lupine Creative. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.