Space Marketing Podcast

Hosted ByIzzy House

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

International Space University comes to North America

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The last few weeks on the Space Marketing Podcast, Izzy has journeyed to the space education segment and spoken with educators and a student from Saudi Arabia. This week, we round out the education segment and speak with a Ken Davidian from the International Space University (ISU)! ISU is expanding into the North American area. Ken Davidian, Vice President for North American Operations at International Space University, is leading the charge. 

Check out the ISU Crash Course in Houston on November 15 to get a taste of ISU’s space program expertise. 

The International Space University is dedicated to the discovery, research, and development of outer space and its applications for peaceful purposes, through international and multidisciplinary education and research programs. 

ISU Crash Course

https://na.isunet.edu/

CHAPTERS

01:18 Introduction

01:54 Ken’s Journey to Space

04:59 About the International Space University (ISU)

07:25 Notable ISU Leadership

10:06 The Values

12:49 Diversity

16:53 Bigotry

23:25 Marketing and Adoption

24:23 Support Professions

28:10 Marketing Experts

30:32 Marketing Challenges

32:11 Marketing Successes

37:19 Be Excellent

40:02 New Space Journal

43:19 New Business Model

46:47 Space Future

50:38 Space Education

53:45 Final Thoughts

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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