James is a sales & marketing focused startup guy. At last count James had run seven startups – and is working on his eighth: Cognome, a tech spinout from the Montefiore Health System in New York City. He’s also the founder and a board member of Open Squash a 501(c)(3) non-profit whose mission is to make squash more accessible. They opened their first location in Manhattan in January 2020 and are poised to open two more locations in NYC by Sept 2024 – you should join!

Other fun facts:
At Magnetic (which James ran from 2011→2017) he grew revenue from $1 to $100 million before it was sold to Deloitte.
He ran PVI which is now owned by ESPN and is the technology that ESPN uses to show the first down lines in (American) football and other virtual objects in all their sport programming.
James was CEO of the World Series of Video Games, one of the pioneers of e-sports; and
He got his entrepreneurial inspiration from Steve Jobs whom we worked for at Pixar Animation Studios where he ran marketing and new business development for Steve.
James is happily married with two children despite having made his family live on a boat for a year while they sailed around the world (2010-11).
He graduated from McGill University where he occasionally guest lectures (B. Music – ‘cello), and holds an MBA from the Anderson school @ UCLA.

Key Moments

[00:03:45] Entrepreneur with music background gets MBA at UCLA.
[00:07:22] Successful sale, but sued for patent infringement.
[00:11:10] Being early can be a costly entrepreneurship lesson.
[00:13:35] Nonprofit makes squash accessible in Manhattan.
[00:16:27] Data stays in place, but can be combined.
[00:20:39] Responsibility, transparency, humility as an entrepreneur.

Find James Online:
https://linkedIn.com/in/jamesangreen
https://www.opensquash.org
https://www.cognome.com

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