Adam is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Utilising brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Adam counts 20 years of working in market research, marketing and PR, including advising hundreds of clients on how to test, create and optimize their marketing and communications. Group RFZ was founded with a similar charge in mind – to give the marketing suite the tools and insights they need to be successful. Adam previously co-founded iModerate, an online research firm and, during the shift from offline to online, he helped agencies navigate this new landscape.