30 #FOMOCreator Show feat Rachel Spencer – How to create FOMO for your Bricks and Mortar

In this week’s episode of The #FOMOCreator Show returning guest Rachel Spencer talk to May King Tsang (first name May King) about how she creates FOMO for her latest venture, a Pet Friendly Hotel, called Sunnyside Cottage.

Rachel has appeared as a guest on my show before (episode 5) where we talked about how to create FOMO for your Pet Business.

In this week’s episode we talk about:

How we met (spoiler, through the Build Your Audience Live Conference with Janet Murray, where I was a Key Note Speaker and official FOMO Creator back in 2018)

How Rachel shows her:

Authentic Authority – through her social media posts, her podcast, her blog posts and newsletters

Behind-the-scenes – showcasing her beautiful cottage and why she created the social media posts that she does, to demonstrate her pet-friendly cottage.

Create-content-for-the-lurkers – how her feature in the Guardian newspaper as one of the top 20 pet friendly resorts.

and she name drops a few businesses throughout her show that has helped her business to thrive with various collaborations with other pet businesses.

To find out more about Sunnyside Cottage, go here: https://baytownholidaycottages.co.uk/

and you can find out more about Rachel Spencer here: https://rachelspencer.co.uk/

P.S. Want to find out how you can create FOMO for your business or hire me to be your FOMO Creator? Head over to https://fomocreator.social/ to find out more, or head over to the socials and slide into my DMs:

Twitter | TikTok: @maykingtea

Instagram | Threads | YouTube: @fomocreator

Facebook | LinkedIn: May King Tsang

Thanks for listening.

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