Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast.

About Mark Miller

Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book.

Links from the Show

• Mark’s big and small legacy brand examples — Wimbledon and their retractable roof) and Me & the Bees Lemonade.
• Is Patagonia actually a luxury brand? We discussed this on the show but here’s an interesting piece from The Cut exploring this question further.
• Fun Fact: I chatted with Mark’s Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy.

What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville’s Bluebird Cafe.

Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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