Episode 45: Reebok’s Renaissance: Connor Altier on Brand Influence and Responsibility

In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed at challenging the trend of 'deadstocking' among Gen Z. They also explore the exciting realm of Name, Image, and Likeness (NIL) in the college sports domain, tapping into the potential of micro-influencers and local hero athletes. Don’t miss Connor’s expert insights on how brands can pivot towards sustainability while maintaining a strong influential presence! Discover how Reebok is tackling these challenges, and what it means for the sportswear industry to combine influence with realness and social responsibility.