On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certifications worth it for marketers? They are available for everything in a mar-tech-stack from SalesForce or Hubspot to Hootsuite or Sprout. There are more than 11 certifications just for Google Ads!

So where should marketers start when it comes to upskilling? Is a certification a worthy pursuit for someone trying to differentiate themselves in the job market? Is the marketplace value of a marketing director with an event marketing certification measurably higher than someone with the same title but no certification? Finally, if we decide to pursue a certification, what factors should we consider? All that and more on today’s episode!

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