Digital Marketing Careers and Education with Matt Bailey

Matt Bailey teaches Digital Marketing to the world’s biggest brands and at the most recognized universities. He’s taught:

 •Google employees how to use Google Analytics

 •Experian how to present data 

 •Custom-developed digital marketing workshops and training curriculum for Microsoft, Disney, Nationwide, Orange, Hewlett Packard, Proctor & Gamble, and IBM. 

Matt’s training curriculum is also used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, and in over 300 schools. According to Microsoft, “Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able.”

 From developing real-estate websites in the mid 90’s to starting his own digital marketing agency in 2006, creating more than $1 billion in revenue for clients. Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and has trained over 1 million marketers. In 2020, he earned his Master of Education in Instructional Design and Technology, and now offers coached digital marketing courses at Learn.Sitelogic.com.

Matt is the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. He is also the digital marketing instructor for the ANA (Association of National Advertisers), an instructor for LinkedIn Learning, and standards contributor for the OMCP (Online Marketing Certified Professional), the international standards certification and licensing program for digital marketing education.

 He’s the author of: Internet Marketing: An Hour a Day (2011) 

                Wired to be Wowed (2015)

                Teach New Dogs Old Tricks! (2017) 

                Digital Marketing Fundamentals (2023) 

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading. 

In this episode, digital marketing expert Matt Bailey joins host Kerry Barrett to discuss the ins and outs of social media advertising. Matt explains how social networks add posts and ads to users’ feeds, even if they don’t actually appear on the screen, and how these impressions are counted. He shares his journey from working in agencies to starting his own successful agency and eventually transitioning to training. Matt emphasizes the importance of education in marketing departments and offers valuable insights into the world of digital marketing. Tune in to gain a deeper understanding of social media advertising and its impact on businesses.

Places to follow up with Matt:

Website: sitelogicmarketing.com/ 

Twitter: twitter.com/MattBaileysays

LinkedIn: linkedin.com/in/mattbaileysitelogic/  

Places to follow up with Kerry:

Twitter: @IAmKerryBarrett

LinkedIn: Kerry Barrett

Email: podcast@ajfgrowth.com

YouTube: Kerry Barrett

Work with me: http://www.kerrybarrett.com

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