RyanAir has a reputation: For the lowest airfares in Europe, you’ll get where you’re going with the bare minimum of service. The airline’s social media accounts — notably TikTok — have done a brilliant, irreverent job of setting expectations for anyone planning to fly on RyanAir, which the social media manager’s skills were first-rate. When he left the company — reportedly because of its cultural shortcomings — he abided by the 90-day quiet period, then applied his social media skills to share his experience. His posts (not surprisingly) made headlines. In this short midweek episode, Neville and Shel break down what this might mean for RyanAir.

Links from this episode:

• Ryanair social media manager resigns over company culture
• Lessons from Ryanair on the art (and rules) of going gonzo on TikTok
• Ryanair: How a budget airline took off on TikTok
• Neville Hobson on LinkedIn: Ryanair’s Legendary Social Media Boss Quits, Makes Dramatic Exit
• FIR Interview with Edelman’s Radina Russell

The next monthly, long-form episode of FIR will drop on Monday, November 20.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

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