PRSA has released a set of guidelines to govern the use of Artificial Intelligence by public relations professionals. The association has used its Code of Ethics as a roadmap. In this short midweek episode, Neville and Shel explore the recommendations — and the landscape of AI ethics guides for the PR profession.

Links from this episode

• PRSA Releases Guidelines for AI Use
• Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners
• PRSA Code of Ethics
• IPRA | AI Guidelines

The next monthly, long-form episode of FIR will drop on Monday, December 25.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

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