This one’s for the photographers, the artists, the agency creative directors, the designers, and anyone who likes to dabble with visual creativity.

We go deep into the rapidly evolving world of AI image generation. What might have seemed like a two-horse race between Midjourney and Stable Diffusion is now a four-horse (or more!) race in which major players like Adobe and OpenAI are betting on easy access and massive distribution to compete against quality. 

Listen (or watch) as we run down some of the latest news and developments in AI image generation, and discuss (even debate) what all of this means for marketers and the creative people that work in marketing.

If that’s not enough for ya, we take a look at what artists are doing to protect their work from being incorporated into Big AI’s training data without permission or compensation. It’s a battle for the soul of the artist — and it’s just getting started.

What to Listen For

(Time stamps are approximate.)

• 0:00:00 Intro

• 0:08:29 – Midjourney and Stable Diffusion are AI image generators to beat

• 0:15:21 – Adobe and OpenAI make some big moves with Firefly (better quality, now available in all Adobe Creative Cloud apps) and Dall-E 3 (integrated into a more powerful, multimodal ChatGPT for Plus and Enterprise customers), but are the moves big enough to catch up or leap ahead? 

• 0:34:30 – Amazon launches an AI image-maker for Marketplace advertisers in a smart vertical play. What does this mean for Amazon advertisers and the agencies that service them?

• 0:54:00 – A new tool called Nightshade offers artists a ‘poison pill’ that can infect generative AI models that scrape their work without permission, but how likely is it to do the trick?

• 0:64:03: Brainer and No Brainer image generator takeaways for marketers.

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