On Brand with Nick Westergaard

On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

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On Brand with Nick Westergaard

Building a More Purposeful Brand with Sandy Skees

December 11, 2023 MPN On Brand with Nick Westergaard 0 Comments
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Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn’t diminish the importance and responsibility of this work. And it doesn’t make the work any easier. We discussed all of this and more this week on the On Brand podcast.

About Sandy Skees

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek’s Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California.

Links from the Show

Check out Sandy’s book, Purposeful Brands — all about helping brands discover, develop, and implement their purpose and impact.

Connect with Sandy on her website and LinkedIn.

What brand has made Sandy smile recently? “Easy — Spotify, for their Year in Review,” Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify’s Jay Norman where we discussed the Year in Review.

 

As We Wrap …

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Until next week, I’ll see you on the Internet!

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