FIR #372: More Disinformation Targets Companies

The rise of “non-credible publications” and the use of Generative Artificial Intelligence have fueled a surge in disinformation attacks aimed at businesses. Knowing where to look for this potentially harmful content and how to prepare your organization to address it proactively can help your company avoid a lot of grief. Neville and Shel explore some recent research and outline recommendations for communicators in this short midweek episode. Links from this episode: Corporations Are Juicy Targets for Foreign Disinformation China’s Spamouflage Disinformation Campaigns: A Threat to Private Business? Comment: How green hushing is leaving companies vulnerable to deep fakes Former Harvard disinformation scholar says she was pushed out of her job after college faced pressure from Facebook Disinformation is part and parcel of social media’s business model, new research shows ---- The next monthly, long-form episode of FIR will drop on Monday, December 25. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.