As CEO as one of the inconic advertising media companies, Pearl and Dean, Kathryn Jacob extols the benefits of why cinema is still a highly effective advertising medium. Kathryn sits on the Development Board of RADA and The Council and Board of the Advertising Association, and also where she is the board lead on inclusion work across the whole of our sector. She is the President of SAWA, which represents screen advertising companies worldwide, bringing together expertise and knowledge. She is also the very proud Chair of HOME Manchester, an iconic arts venue. This is a truly inspiring interview.