The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
Share the goodness!
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment.
Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar and shares a cocktail to end the week and Robert wonders if it is time to stop doing something to spend time thinking about new strategies in the face of AI.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Robert’s firm: The Content Advisory
// Robert’s book website: Content Marketing Strategy
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all show notes: Rockstar CMO FM
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Boogie On Reggae Woman by Stevie Wonder – on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices