“Content is the currency of our marketing strategy – it’s how we connect with our audiences on a level that goes beyond the transactional.” – Robert Rose

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In a recent episode of “Joseph Jaffe is not Famous,” I had the pleasure of engaging with Robert Rose, the beacon of content marketing strategy. In a world saturated with content, Robert’s insights cut through the noise, offering a blend of wisdom and wit that embodies the spirit of the modern marketing maverick. PS Don’t forget to play 2 Truths and a Lie: bit.ly/2t1l_robertrose

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Here are my show notes: 

21m – Doyen Rose

30m – What’s our Job? Part 2

31m – Kotler: Value

33m – It has to! (CCDDPP) Spirit Share

39m – That question is the answer (make lives better)

40m – Relationships are everything

43m – Brand as voice – Consitency to Reliability (44m); 45m – Consistency is table stakes

49m – Conscious Content Marketing

51m – Content Production

52m – Is TV a service or a format?

54m – Content as an operation; as an operating system

55m – Organ (Joe Quote)

58m – Content Tonage Overload

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“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose

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