OTS Encore 120: Spreading Ideas – Seth Godin

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Two decades ago, Business Week said today’s guest “may be the ultimate entrepreneur for the Information Age,” because he’s as focused on spreading ideas as the ideas themselves.

He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.”

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” At the time of this interview, his latest book was “This Is Marketing.” 

He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association’s Marketing Hall of Fame.

Please join me in welcoming Seth Godin.

Dive into an insightful conversation with Seth Godin as he shares wisdom on leadership, marketing, and the power of spreading ideas to create positive change in the world.

In this episode, we discuss:

⭐ Seth emphasizes the importance of earning trust in leadership, discerning who genuinely aligns with your vision and those who don’t.

⭐ Learn from his journey as he shares insights on accepting failure, discovering his leadership strengths, and the essence of true marketing that brings about meaningful change.

⭐ Gain valuable perspectives on education, parenting, and future skills as Seth discusses how schools cultivate compliance and the role of parents in nurturing essential skills in children.

⭐ Explore his marketing philosophy centered around clarity of purpose, understanding the audience’s needs, and maintaining an abundance mindset focused on giving rather than receiving. 

Listen to this episode with Seth Godin for a marketing masterclass that’ll leave you feeling like you’ve hit the jackpot of ideas!


Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.”

Books mentioned in this episode:

On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network.

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