Snippets of Genius with Caroline Kay

Hosted ByCaroline Kay

Snippets of Genius is a lighthearted business Podcast with some brilliant insights into how you can attract and cultivate success. In each episode GENIUS guests from the worlds of business development, marketing, design and wellness, share the ballsy, daring moves they made to burst opportunities wide open. Join Caroline Kay for a good old chit chat on how to decide, define, and develop anything you want in your career or business.

S7 EP3: Will Harrison – How to find creative courage

Share the goodness!

If you’re ever feeling the overwhelming pressure of growing a brand, be that a start up brand or a group of brands – this episode is for you. 

William Harrison, Group Brand Director of the AA, is here to take you on a journey of transforming a crunchy business challenge into an opportunity that will burst the creative floodgates open. 

Tough circumstances? Multiple stakeholders? Legacy brand? Internal and external challenges? Long term and short term commercial objectives? Oh and don’t forget the nay-sayers…. which can all make you feel like you’re pushing water up hill. 

So what’s the answer? 

Will says

“Simplify it”. 

If you’re ready to find creative courage – get your notebook ready. 

In today’s Snippets of Genius, Will shares the secrets to unlocking your ambition and building a successful career in advertising and marketing for big commercial retail brands. 

The best part? You don’t have to hustle, fight, build up insane resilience or survive something terrible to get there. 

You can get ahead when you break down any challenge into 3 core pillars, find the right mix and ladder your ideas back to the business.  

Will shares his go-to marketing genius who inspire a different school of thought and dishes up aha moments like hotcakes. 

Tune in and you’ll learn 

  • How to connect with every part of the business, stays trusted and be modern 
  • Why your wildest creative dreams are available to you when you bring some swagger 
  • How to find the magic that creates human connection – with the most powerful tool you have!
  • The 3 pillars of where, who and why that will help you challenge the status quo. 
  • How your brand can tap into and own a key market and category
  • Will’s trick to writing and activating a killer creative brief 
  • How to energise and instil the right mindset in your creative agency
  • What you need in your back pocket when pushing the envelope and speaking to the CEO.

Make sure you listen to the end for the embarrassing, weird and inappropriate scenarios that keep Will smiling and laughing.

Hit play to listen now on the Snippets of Genius Podcast. 

Learn more about your ad choices. Visit