We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren’t necessarily what we get. Also in this episode, we look at Gini Dietrich’s latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers, and others), insights from the 2024 Ragan Communications Benchmark Report, the kerfuffle that ensued when Merriam-Webster posted on Instagram that it’s fine to end a sentence in a preposition, and Glassdoor’s exposure of user names without their consent. You’ll also hear a follow-up to our story a few weeks back about the resurgence of NFTs. In his Tech Report, Dan York looks at Threads’ entry into the fediverse and Reddit’s IPO, among other things.

The next monthly, long-form episode of FIR will drop on Monday, April 29.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

Links from this episode:

• A Few Social Media Influencers Are Shaping AI
• Report Finds No Correlation Between Social Media Engagement and Content Readership
• The Newly Refreshed PESO Model™ Graphic and Process
• The Newly Refreshed PESO Model™ Framework and Process (LinkedIn)
• Gini Dietrich on LinkedIn: The Newly Refreshed PESO Model™ Framework and Process | 27 comments
• A 2024 PESO Model™ Primer for Communicators
• The Ultimate Guide to the PESO Model™
• How print got cool again
• The TikTok Influencer Who Is Making Newspapers Cool Again
• A 23-year-old is single-handedly getting Gen Z hooked on newspapers and print media
• Bobby Ross Jr. on X about print being cool again
• The resurgence of print advertising
• Magazine Resurgence
• The Resurgence of Print Marketing: Unveiling Its Impact on Modern Campaigns
• Executive Summary of Ragan’s 2024 Communications Benchmark Report
• Merriam-Webster says you can end a sentence with a preposition. The internet goes off
• A matter of trust: “Users ditch Glassdoor, stunned by site adding real names without consent.”

Links from Dan York’s Report

• Threads has entered the fediverse
• Five Themes Discussed at Princeton’s Workshop on Decentralized Social Media
• Reddit IPO: The company is ready for more AI and advertising, says CEO

Learn more about your ad choices. Visit megaphone.fm/adchoices