Ben Christensen is the Founder and CEO of Cambium. The company’s story began where his life did, in rural New Mexico. A childhood immersed in woodworking and science instilled in Christensen a deep understanding of sustainable wood use and climate action. He spent a considerable time learning the extent of the challenges posed by wood waste management. In this episode of Storylines Live, Paul and Ben dive into using stories to build connections and add value to business models!

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