“It used to be that all you had to do was put yourself out there you know hang up the proverbial shingle the if you build it, they will come myth realized, well I’m in business now. Who cares?” – Cheryl Hunter 

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In the episode titled “Magnify Your Message with Cheryl Hunter” on “Joseph Jaffe is not Famous,” we dive deep into the art of amplifying one’s message in today’s crowded media landscape. Cheryl Hunter, an accomplished publicist and media personality, shares invaluable insights on how to cut through the noise and make your voice heard.

Highlights from this amazing conversation: 

1. You must see to your own fame and promote yourself shamelessly if you have a valuable message or solution.
2. Develop a compelling personal narrative and story around overcoming adversity to connect with audiences.
3. Master media training and learn to discuss topics that serve audiences rather than just promoting yourself.
4. Consider doing your own publicity and brand building rather than relying on expensive publicists with uncertain results.
5. Craft short, impactful messages that grab attention and leave audiences wanting more in order to stand out and get noticed.

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Here are the show notes: 

Fame, brand building, and self-belief. (0:04)

Self-promotion and overcoming shame. (1:51)

Overcoming adversity and sharing personal stories. (10:04)

Earning attention in a noisy world. (12:18)

Overcoming adversity and sharing knowledge with others. (20:04)

Empowering mission-driven entrepreneurs with a valuable message. (28:28)

Personal branding and storytelling with a focus on vulnerability and authenticity. (36:21)

Becoming a known public figure with a small budget. (42:00)

Public relations and media training. (47:50)

Public relations, self-promotion, and client relationships. (53:43)

Magnifying one’s message and getting noticed in the media. (1:00:07)

Storytelling and branding with a focus on passion and connection. (1:07:59)

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“Heroes must see to their own fame. No one else will.” – Gore Vidal, Julian

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