“The best legacy…is to enable those who come after you to function without you.” – Alex Brueckmann

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In a captivating episode of “Joseph Jaffe is not Famous,” I sat down with author of The Strategy Legacy and strategist Alex Brueckmann. Our discussion ventured beyond the corporate landscape into the areas of identity and legacy—topics grounded in the bedrock of organizational success.

Highlights from this amazing conversation: 

– A discussion about organizational identity and purpose, and how few companies can clearly articulate who they are.

– Exploring the importance of intentionally designing company culture and values rather than relying on accidental ones.

– Sharing personal experiences around generational trauma from World War 2 and its impact on upbringing.

– Insights into future-proofing a business through strategic choices, building resilience, and staying true to one’s identity and values.

– Conversations about building a lasting legacy through enabling successors to function without you, rather than seeking personal statues.

– Learning about Alex Brueckmann’s books “The Strategy Legacy” and “Creating a Strategy Legacy” and insights into building a lasting business legacy.

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Here are the show notes: 

Identity, growth, and purpose with a humorous twist. (0:06)

Identity, purpose, and leadership with a guest expert. (6:17)

Strategy, vision, and creativity with a metalhead and a Taylor Swift fan. (12:39)

Brand identity, trust, and perception. (17:26)

Technology, celebrities, and personal experiences. (24:15)

Organizational identity and values. (28:07)

Company culture, values, and leadership. (35:19)

Company culture and values. (40:09)

Generational trauma and its impact on upbringing. (45:55)

Future-proofing businesses and leaving a lasting legacy. (51:07)

Leadership, legacy, and culture. (57:21)

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“The purpose of an organization is to enable common men to do uncommon things.” – Peter Drucker

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