Gini Dietrich has made some interesting new additions to her popular PESO Model, we’ll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!

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EPISODE SUMMARY

A refreshed PESO Model

Infinite Dial report

Spotlight: An AI image fail

NISM Social Media Job Study

Followers vs. engagement

Closing: Coach Mulkey’s PR misstep

ARTICLES AND LINKS

The newly refreshed PESO Model framework and process

The Infinite Dial 2024

Queensland Symphony Orchestra’s Facebook ad fail

2024 NISM Social Media Job Study

Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study

Instagram chief says follower counts are not a good indicator of account value

Kim Mulkey’s media relations strategy backfires

There’s no place for a reptile brain in PR

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