The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

David Meikle: Pitch Perfect

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Some incredible agency management advice from David Meikle – former Director of Ogilvy London and Head of Ogilvy Russia.


Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla” and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops”

This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!

 Subjects include:

  • Agency investment models
  • Product development strategies
  • The triangle of doom
  • Monkey House logic
  • What areas CMOs need to ask for help with
  • New business prospecting tips
  • The awfulness of learned hopelessness
  • Selling petrol
  • Companies wasting effort and time with wildcard pitches
  • The self-propelling business model


All delivered in a light-hearted, but informative conversation.

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