Episode 135: Harnessing Storytelling for Authentic Therapy Marketing [featuring Jenn Fredette]

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In this episode, I sat down with the insightful Jenn Fredette to delve into the transformative power of storytelling in marketing for therapy practices.

Listen to this episode to discover how storytelling resonates with clients far more than the usual credential-heavy marketing approach. Learn why authenticity, vulnerability, and relatability are not just therapeutic tools but also key marketing strategies. And understand the significance of individualizing content creation and marketing efforts to align with the unique narrative of each therapist’s practice.

Key Takeaways:

  1. Leverage Your Narrative: Your own story and the stories of your clients can pave the way for genuine connections. It’s about showing up as who you are, not just as a list of qualifications.
  2. Embrace Authentic Marketing: In a field that often overlooks business acumen, it’s crucial to market your practice with integrity. It’s not just what you offer; it’s how you convey the transformational journey.
  3. Expand Creatively: Break the mold by casting a “taller net” with your marketing. Tell the story of who you can reach, not just who you can treat.

About Jenn:

Jenn Fredette is a full-time psychotherapist who moonlights as a marketing consultant. She spends as much time reading psychoanalytic case studies as Seth Godin books. Through her work at A Thinker’s Guide, she’s guided 400+ therapists through her proprietary method, The Attunement Compass, teaching them how to market with depth and efficacy.

Website: athinkersguide.com


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A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:

I would also like to thank The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you’ll get your first month free. And don’t forget to ask about our iPad list check-in option.


I would also like to thank Freed for sponsoring this episode.

Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It’s written in your style, and it’s ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, secure, and takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.

Go to getfreed.ai and use code ATPP for your first month for free.