Own It

Hosted ByChristy Hiler

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

How Holland Martini and Maria Vorovich from GOODQUES, Own It

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On this episode of Own It, we’re talking to Holland Martini and Maria Vorovich from GOODQUES. Their firm is what they call the “anti-research” research company that is changing consumer insights practices. Their approach is to tackle research in a creative way. 

They founded the company in 2019 after years working in the larger agency world. They were named a top global research company to watch in 2020 and 2021 by the StartupPill.

Our conversation focused on their path to ownership, their respective journeys to that point, and their take on why there are so few female agency owners, but how we grow that number. 

Thanks for listening to this episode of OWN IT with Holland Martini and Maria Vorovich from GOODQUES. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.