One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It’s a can’t miss conversation for anyone who wants to inspire or cause positive change!

Chapters:

• 00:00 – Introduction and Background of Deke Copenhaver
• 02:08 Overcoming Adversity: How Cancer Changed My Perspective
• 06:41 Grassroots Engagement and Building a Strong Culture
• 12:43 Meeting the Next Generation of Leaders Where They Are
• 23:10 Applying Leadership Principles in Marketing
• 27:42 Rethinking Leadership and Engaging the Next Generation
• 33:03 Writing a New Book: Providing Hope and Inspiration
• 37:47 Conclusion and Final Thoughts

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