Space Marketing Podcast

Hosted ByIzzy House

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Space Marketing Podcast – Shannon Clement – Fractional CMO Leadership

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Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It’s called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.


Shannon Clement

Fractional Chief Marketing Officer (CMO)

Engagement Marketing 


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Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn’t have to be painful.

As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. 


01:24 Meet Shannon Clements from Engagement Marketing

03:22 Shannon’s journey to space

07:06 Shannon’s journey to marketing

09:18 Starting with Start-ups

10:08 Fractional Leadership

14:27 Reducing costs

15:51 Fractional Leadership is not for everyone

17:44 Start-ups

19:37 Women’s Aerospace Network

21:44 Women in leadership

24:47 Dominant Information Solutions Canada (DISC)

26:38 Fun bits of marketing – translating the message

29:59 Companies transitioning into the space industry

31:23 Understanding the audience and their language

32:29 Space industry in 10 to 20 years

36:31 Final thoughts


Beth Mund Casual Space Podcast

N2K T-minus Space Daily

Women’s Aerospace Network

Women’s Space Network Award voting deadline May 1

Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.

CySat 2024

#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness


Izzy’s website –

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible –

Podcast host for Space Marketing Podcast –

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