Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at

The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

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This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. 

Ian and Cathy chat about the importance of content operations in the face of all the immediate demands on marketing, some takeaways from a recent webinar she hosted with Liana Cardenes Cave, Hilton’s Senior Director, Content Orchestration and what she’s learned from interviewing influential and successful women on her podcast The Uncharted Journey.

Ian then retires to the Rockstar CMO virtual bar to join Cathy’s colleague Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail he’s recommending for breakfast, shares some interesting, informal research he’s done with his clients and community on the different use cases marketers are using AI for. And, it seems we are creating work with the robots, not reducing it. 


The people:

// Ian Truscott on LinkedIn and Threads

// Cathy McKnight on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Controlling Content Chaos with Content Orchestration – TCA Webinar

// Cathy’s podcast: Uncharted Journeys 

// Robert & Cathy’s firm: The Content Advisory

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Don’t You (Forget About Me) – Simple Minds on Spotify

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