Building & Connecting With Your Retail Audience on Social Media

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In NLP, we talk about how important it is to build rapport with other people in order to effectively communicate – the more someone else knows, likes and trusts you, the more likely they are to do business with you. And we teach tactics like matching & mirroring, making eye contact, and more, to facilitate rapid rapport building.

When it comes to social media, utilizing those kinds of tactics is challenging – if not impossible – and yet we still need to build relationships with our audience and connect with them, don’t we?

How are we supposed to create connections with people digitally, and how, as social media and community managers, can we ensure these efforts benefit the brand?

That’s what Dana Malstaff is here to help us with.

Dana is the Founder of Boss Mom and creator of Nurture to Convert. She is a mother, author, speaker, podcaster, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. Dana teaches Nurture Marketing to thousands of Boss Moms so they can authentically get visible and grow their business even with their inconsistent schedules.

Social Pulse Podcast host Mike Allton asked Dana Malstaff about:

♉️The importance of building a Loyalty Engine within your audience

♉️How to market your brand so that your audience feels seen

♉️Why building a movement is so important, and where to start

Learn more about Dana Malstaff

Resources & Brands mentioned in this episode

Show Notes & Transcript:

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.