Episode 136: Behind the Scenes of Event Success: Planning, Production, and Promotion [featuring Steve Turney]

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In this episode, Patrick Casale speaks with Steve Turney, Executive Director of the Mental Health Marketing Conference. They share their insights into the world of event planning and the tremendous value it can bring to your private practice and beyond.

Here are 3 key takeaways:

  1. Venue as a Branding Tool: Expand your brand’s reach and recognition by choosing a venue that resonates with your event’s identity. Your venue isn’t just a location; it’s a key part of your marketing strategy.
  2. Consistent and Creative Marketing: Utilize platforms like LinkedIn to target industry professionals and incorporate consistent, creative marketing strategies to build anticipation and engagement. Don’t miss the opportunity to market your next event immediately following your current one.
  3. The Importance of Self-Care: Hosting events is an exhilarating experience but can be equally stressful. Prioritize self-care and celebrate your accomplishments, keeping in mind the immense value these experiences bring to your brand—and your personal well-being!

This episode offers valuable insights and a behind-the-scenes look at professional event planning from two experienced and successful event hosts who are leaders in the mental health entrepreneurial space.

More about Steve:

Steve is executive director of the Mental Health Marketing Conference, an annual that brings together behavioral health marketers, executives, providers and advocates around the mission of greater mental health awareness for all, through the use of smarter consumer marketing.

Steve has worked in industries and verticals including the complex healthcare industry, full-service marketing agencies, SaaS-based startups, and the leading press release distribution firm in the country.


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A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:

I would also like to thank The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you’ll get your first month free. And don’t forget to ask about our iPad list check-in option.


I would also like to thank Freed for sponsoring this episode.

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