On Brand with Nick Westergaard

On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Website Subscribe
On Brand with Nick Westergaard

Integrated Brand Strategy with Bre Rossetti

May 20, 2024 MPN On Brand with Nick Westergaard 0 Comments
Share the goodness!
FacebookXRedditEmailLinkedIn

Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald’s, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast.

About Bre Rossetti

Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold’s strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold’s secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club.

From the Show

Bre had some great quotes … “It’s easy for marketers today to get lost in the sauce” and “We need to find our brand’s center of gravity instead of relying on matching luggage and funnels.”

What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon.

To learn more, check out the Arnold website and connect with Bre on LinkedIn.

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices