In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing.

The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and why agencies need new business models.

The trio ponders the future of the CMO role, the coming AI-native workforce, and why senior marketers need to explore and experiment with AI to remain relevant in the face of fast-moving change.

Chapters

00:00 Introduction and Small Talk

03:27 AIMG Study on AI in Marketing

07:16 The Impact of AI on Agencies and Pricing

12:05 AI’s Role in Finding Patterns and Insights

21:21 The Future of the CMO Role and the AI-Native Workforce

24:06 Advertising with AI

28:21 AI Tools for Small Businesses

32:30 Adapting to the Changing Marketing Landscape

36:24 The Power of Personalization with AI

39:09 Advice for Senior Marketers: Embrace AI and Experiment

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