Social media marketing has come a long way.

Mixed Reality. Artificial Intelligence. Wearables…. And that’s just the last three months.

For retail marketers, developments like these are not just fads, they’re challenges to be met, understood, and potentially leveraged as opportunities.

But how do you know what new features or apps should be leaned into, and which ones should be ignored? How do you not only keep up with all the developments to Facebook and the rest of Meta’s family of apps, but position yourself to actually come out ahead?

That’s what Mari Smith is here to help us with.

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. She is an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and popular brand ambassador, and someone I’ve personally turned to for years as a voice of reason when it comes to Facebook and Meta.

Social Pulse Podcast host Mike Allton asked Mari Smith about:

♉️ Where Facebook marketing is headed

♉️ What impact Meta AI may have on retail marketing

♉️ How retail social media managers can keep up & get ahead

Learn more about Mari Smith

• Connect with Mari Smith on LinkedIn
• Connect with Mari Smith on Facebook

Resources & Brands mentioned in this episode

• Mari Smith International, Inc
• Learn more about Agorapulse with a free demo
• Social media examiner
• Paul Roetze
• Google Gemini
• ChatGPT
• Llama 3
• Sora
• Mark Schaeffer’s blog
• Magai
• DALI 3
• MidJourney 
• Cushion Lab
• Canva’s user group
• Previous episode with Jen Herman
• Keap
• Leadpages 
• Perplexity
• MetaAI
• Fathom
• HeyGen
• Molly Mahoney 
• Facebook earnings call
• Mark Zuckerberg
• Adam Mosseri
• Google Plus
• marismith.com

Show Notes & Transcript: https://www.agorapulse.com/blog/facebook-marketing-for-retail/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.