Joseph Jaffe is Not Famous

Hosted ByJoseph Jaffe

Joseph Jaffe is Not Famous is Joseph Jaffe’s daily streaming show on all things business, marketing, creativity, culture, startups and entrepreneurship. Every weekday at 2pm EST, he streams live on Facebook, LinkedIn and YouTube. Find out more and subscribe at JaffeJuice.TV

Think Remarkable with Guy Kawasaki

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” AI for me is a research assistant, 24 by 7 by 365 infinite wisdom, infinite patience, no attitude, no criticism.” – Guy Kawasaki


In an enlightening episode of “Joseph Jaffe is not Famous,” I had the pleasure of hosting Guy Kawasaki, a legend in marketing and innovation. Guy shared profound insights from his journey, touching on the essence of being remarkable and the power of making a meaningful impact in the world.

Guy, known for his role as the chief evangelist at Apple and now at Canva, discussed his latest and possibly final book, “Think Remarkable.” The book encapsulates lessons from various life stories, aiming to empower and inspire individuals to make their unique marks on the world. The concept of “IKI,” or finding one’s life’s purpose, resonated throughout our conversation, emphasizing the fulfillment that comes from pursuing what truly drives us.

Some of the key highlights from this episode include:

  1. Guy Kawasaki discusses his new book “Think Remarkable” and how to make a positive impact through remarkable achievements.
  2. The importance of using all available tools, like AI, to help create better content and make a difference in the world. 
  3. Defining “remarkable” as making a positive difference, no matter how big or small, through stories like Guy Kawasaki’s high school teacher.
  4. Finding one’s purpose and passion through concepts like “ikigai” and overcoming fears of standing out.
  5. The importance of persistence, trying new things, and taking action rather than over-optimizing decisions as discussed in the “plant many seeds” and “turn and burn” sections.


Here are the show notes: 


Branding, marketing, and being remarkable with Guy Kawasaki. (0:09)

AI’s role in creativity and originality. (8:37)

Using tools to create remarkable content. (15:02)

Defining and identifying remarkable people, with a personal story about a high school teacher. (21:45)

Making a difference and leaving a mark, fear and impostor syndrome, and a company’s bold slogan. (26:44)

The power of words and being remarkable, with a focus on the fear of standing out and making a difference. (33:44)

Finding one’s purpose and passion through iki guy concept. (39:25)

Planting seeds for success, with a focus on trying different things and being open to opportunities. (46:20)

Planting seeds, taking risks, and making decisions. (51:10)

Being remarkable with Guy Kawasaki and Joseph Jaffe. (57:22)


“The colors live a remarkable life of their own after they have been applied to the canvas.” – Edvard Munch


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