AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

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Today, the challenge we’re diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms.

But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game?

That’s what Claudia Sandino is here to help us with.

Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering.

AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about:

How to Craft Compelling Content for Social Media with AI – Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience.

The Balance of AI and Authenticity – Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance.

Tools & Tactics for Tomorrow’s AI-Driven Marketing Strategies – Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively.

Learn more about Claudia Sandino

Resources & Brands mentioned in this episode


Brought to you by The Social Media Hat – When One More Hat Is One Too Many.

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.