Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at

The Chat with ChatGPT and What’s Next for Search Episode

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This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. 

Ian then retires to our virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a very interesting cocktail this week, searches for answers about the future of search. 


The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Previous discussion with Jeff on defining the customer journey: Episode 108

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// More Than You Know by Prince Paul / DeLaSoul on YouTube

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